Privacy policy

Bão The Label (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. It is designed to comply with the Swiss Federal Act on Data Protection (nLPD 2023), the EU General Data Protection Regulation (GDPR), and other applicable international data protection laws.

By using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of personal information.

Information We Collect

When you make a purchase, sign up for our newsletter, or communicate with us, we may collect personal information such as your name, email address, phone number, billing and shipping addresses, account credentials, order details, and transaction history. We may also automatically collect information about your device, browser, IP address, network connection, and interactions with the Services, including pages viewed, session duration, and items added to your cart or purchased. Cookies and similar technologies help us collect this information.

Cookies are small text files stored on your device to ensure proper website functionality, remember your preferences, and provide a seamless shopping experience. Cookies also allow us to collect anonymized analytical data such as session duration, pages viewed, and aggregated demographics, which we use to improve our Services. Some cookies may also be used for marketing purposes, but only with your consent. You may manage or disable cookies in your browser settings, though some features of the website may no longer function correctly if cookies are disabled.

We use Google Analytics to understand how customers use the website and improve the shopping experience. You can learn more about Google Analytics and opt out here: Google Analytics Opt-Out.

How We Use Your Personal Information

We use the personal information we collect to provide, tailor, and improve our Services, including to process payments, fulfill orders, arrange shipping, facilitate returns and exchanges, manage your account, remember your preferences, and provide personalized recommendations. We also use your information to communicate with you regarding your orders, to provide customer support, and to send newsletters and promotional offers if you have consented.

Additionally, your personal information may be used for security purposes, to detect and prevent fraudulent activity, and to comply with applicable legal obligations. We do not sell or trade your personal information beyond our trusted partners, which include Shopify, payment providers (Visa, Mastercard, American Express, Klarna), delivery services, and analytics providers.

Third Parties and International Transfers

Certain information may be shared with third parties as necessary to provide our Services, including Shopify, vendors, service providers, and marketing partners. We may also transfer, store, and process personal information outside Switzerland or the EU, including countries in Asia, Australia, and the Americas. We ensure all international transfers comply with applicable laws, using recognized mechanisms such as the EU Standard Contractual Clauses or equivalent safeguards.

Your Rights

Depending on your location, you may have the right to access, correct, delete, restrict, or object to the processing of your personal information, withdraw consent, or request data portability. You also have the right to opt out of targeted advertising and marketing where applicable, including using the Global Privacy Control opt-out signal. To exercise these rights, you may contact us at care@baothelabel.com. We may need to verify your identity before fulfilling your requests.

We will not discriminate against you for exercising any of these rights and if you reside in the EU or UK, additional rights may apply, such as objection to processing or restriction of processing.

Children’s Data

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

Data Retention and Security

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, or resolve disputes. We implement appropriate technical and organizational measures to protect your data, but no method of transmission over the Internet or storage system is completely secure.

Third-Party Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted on this page with the revised “Last updated” date.

Bão The Label Cookie Policy

Last updated: 1 May 2026
This Cookie Policy explains how Bão The Label (“we”, “us”, “our”) uses cookies and
similar technologies on our website baothelabel.com.
By browsing or using our Site, you consent to the use of cookies as described below.

What is a cookie?
A cookie is a small text file stored on your device (computer, smartphone, tablet)
when you visit a website.
Cookies help us to remember the items in your cart, analyse how our Site is used,
improve your browsing experience and most importantly secure transactions and
prevent fraud.
Keep in mind that the strictly necessary cookies are used based on our legitimate
interest in providing a secure and functional website for our customers and the
analytics, functional and marketing cookies are used only with your consent,
collected through our cookie banner managed by Shopify.

What types of cookies do we use?

The strictly necessary cookies
These cookies are essential for the website. Without them the website can’t function
properly (checkout security, preventing fraud, etc…)
These cookies cannot be disabled.

The performance and analytics cookies
These cookies help us understand how visitors interact with the website so we can
improve performance and user experience.
They may come from Shopify Analytics or Google Analytics.
The Collected data may include: pages visited, navigation patterns and session
duration.

The functional cookies
These cookies enhance your experience by remembering your preferences (your
selected language and your saved settings)

The marketing and advertising cookies
These cookies help us show you relevant advertisements on external platforms
(Instagram, Facebook, TikTok, Google Ads…).
They support our conversion tracking and custom audience creation.

The shopify cookies

Shopify uses several cookies to operate the website and provide a secure shopping
environment. These cookies support the cart functionality, customer authentication,
secure payment processing and website performance monitoring.
Examples include:
_shopify_s
_shopify_y
cart
cart_currency
secure_customer_sig
shopify_pay_redirect
(Shopify may update this list over time.)

The third-party cookies
Some cookies are placed by third parties, including:
Shopify
Google
Meta (Facebook and Instagram)
TikTok
Analytics and advertising partners
These companies process data according to their own privacy policies.

The cookie retention period
These cookies may be session-based (deleted when the browser is closed) or
persistent cookies (stored for a defined duration).
Typical durations:
strictly necessary: session duration
analytics cookies: 1 day to 2 years
marketing cookies: 1 to 6 months (depending on the platform)

How to manage or reject cookies

When you first visit our website, a cookie banner allows you to accept or refuse non-
essential cookies.
You can change your preferences at any time by:
1. clicking “Manage Cookies” on our site
2. changing your browser settings
3. modifying your privacy settings on social media or advertising platforms
Please note that disabling some cookies may affect the functionality of the website.

Update to this policy
We may update this Cookie Policy at any time. The “Last updated” date at the top will
reflect the most recent version.

Search

Cart